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July 2025

SMS Marketing in the Healthcare Industry: Do’s and Don’ts

In an age where attention is scarce and mobile usage is dominant, SMS marketing offers healthcare providers a fast, reliable, and cost-effective way to communicate. From appointment reminders to wellness tips, a simple text message can make a massive difference in patient experience and operational efficiency. But healthcare is a sensitive space. Unlike retail or

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How Scarcity and Urgency Drive SMS Conversions

In the fast-paced digital world, grabbing and keeping attention is a marketer’s toughest job. SMS marketing—short, direct, and personal—is a powerful way to get your message across. But if your texts don’t provoke action, they’re just noise. That’s where psychology comes in, especially the principles of scarcity and urgency. These psychological triggers aren’t just buzzwords—they’re

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